Real Estate Investing – Become The Market Value Expert
A main topic in my speeches has been being an expert and having knowledge of your business. I always preach the benefits of expertise – how clients and customers will seek you out as a source of information. The goal is to have knowledge of your products, industry, etc., and to also be perceived as “the Source” of information about anything relating to what you do and sell.
Will the articles sound like I wrote them? Yes. They have to or else your audience will know someone else wrote them. A good article ghost writer will be able to study your current content and pick up your persona, and writing style so they can match it and write in the same style as you do.
How simple would building your business be if someone else was doing all the explaining for you? That’s exactly what your prospect is thinking. They are thinking I don’t have to know much because you or your sponsor is going to do all explaining for me. You can use an expert in several ways. You can have your expert do a presentation for your prospects in person. You can have your prospect talk to them via a 3 way call or at a weekly meeting if applicable.
Listen to audio. Anytime you are in your car you can be listening to an audio book or a CD or MP3 of an interview, a podcast or other useful information. Load audio files on your MP3 player and listen while you are waiting in line or have time that would otherwise be wasted.
An outline can help you organize your thoughts and direct how your book will flow. This will save you enormous amounts of time in the long run, instead of beginning to write the book right after you have decided on a category.
Listen to the writer before you hire. Whether you are communicating with the writer via phone, Skype or e-mail, make sure you’re listening to or reading what the writer says. If the writer doesn’t use correct English or grammar in those communications, can you trust that you’re going to get a quality written product that’s grammatically correct?
Just as on the news, “reporters” do not necessarily have to be experts in the story they are covering. The reporter gathers the facts, organizes them appropriately, and presents them to their viewers. It is possible to take this approach in your marketing as well. Collect and present the facts, and never take credit for ideas and content which is not yours.
During the process of acquiring my required education, I began to seek out those people in my chosen profession revered for their skills and talents in the areas of embalming and reconstructive art. I found several who could and did teach me a lot, but I found two men standing far above the rest. These men were experts and, one of them I would call a guru of the art.
If you have no expert ise whatsoever, team up with an expert. I know a man who had no idea how to grow orchids, but he runs an incredibly successful website about orchids because he teamed up with an orchid expert. One person has the subject joke essay writer, the other person has the marketing expertise. There’s nothing wrong with that. And you will learn as you go along.
If you’ve not engaged a writer for your marketing writing before, you may not know how to assess a writer’s credentials, nor how to compare one writer’s rates and writing product with another’s. Working with a writer is such an infrequent situation, that it’s not something you are going to feel a great deal of confidence about. If you need to hire a writer, and feel lost about how to proceed, here are a few ideas.
Authors, now that you know what irritates book promoters, ask yourself whether you’re guilty. Are people not returning your calls because you’re being pushy or you’re clueless about the proper ways to promote your book? Now you know. There’s no more excuses. Go out and promote your book with new confidence and proper promotion etiquette.
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